The ads will be broadcasted on three television channels, namely Pro TV, Realitatea TV and Antena 3, which were chosen based on GFK’s ratings for the May 1-31 period, the ministry said.
Romania’s Tourism Ministry received five bids for the project, from Ars Advertising, Media Today, Media Investment and two associations, namely Media One – Diadikasia Business Consultans and Best Advertising – Optimedia, respectively.
The campaign will take place between August 1 and December 25.