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Romanian Dacia Worldwide Sales Up 12.1% In 8 Mos, To 221,000 Units

Romanian carmaker Dacia’s worldwide sales rose 12.1% in the first eight months of 2010, to 221,092 units, giving it a 0.6% share of the market, French group Renault, Dacia’s owner, announced Thursday.
Romanian Dacia Worldwide Sales Up 12.1% In 8 Mos, To 221,000 Units
Radu Bostan
30 sept. 2010, 19:27, English

During this period, Dacia light commercial vehicle sales increased 43.9%, to 15,839 units, according to a Renault press release.

By August 2010, the carmaker had sold almost 30,000 units of its Duster SUV, launched in April. Orders have been placed worldwide for a further 64,000 Dusters.

Dacia has been successful on most markets important to the company, topping the best-selling ranking in Romania and coming in sixth in France, says the press release. In Northern Africa (excluding Egypt), sales climbed 4.5%, to 26,310 units. Dacia’s market share in Algeria has risen by one point to 10.4%, and in Morocco by two points to 20.4%.

As of August 2010, Dacia’s major market is France (76,255 sold), followed by Germany (23,949), Italy (15,368) and Spain/the Canary Islands (14,285).

Dacia’s positive evolution in Western Europe reflects a change in the consumer’s mentality, Renault says. According to a study conducted this year, 29% of Europeans who intended to buy a new car, plan to spend less than EUR8,000.