Gandul
Ministry officials on Thursday met with Mark Cowan, head of Emerging Markets CEEMEA of Facebook, Inc., for talks on the way in which the Facebook platform and applications „can help” the Romanian tourism.
The ministry said in a press release that talks focused on analyzing collaboration perspectives within a strategic partnership in marketing between the ministry and Facebook.
Cowan underscored that a partnership with a governmental institution is also a first for the company he represents, adding he hopes the expertise gained in commercial campaigns unfolded via this platform can be used in future campaigns promoting Romania as tourist destination.