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Romanian Tourism Min Holds Auction For National Brand

Romanian tourism minister Elena Udrea announced Thursday she wants the auction for Romania’s national tourism brand to be international, and it will be organized as soon as the budget is approved.
Romanian Tourism Min Holds Auction For National Brand
12 feb. 2009, 13:52, English

„The task book (…) is complete and we will organize the auction as soon as the budget is approved. This will be n international auction, because we want internationally known companies to come,” Udrea said, adding a brand performed by a known company has more credibility.

According to Udrea, the country brand project is financed with European funds, and the execution, and later the promotion of the brand will cost some EUR75 million.

„We hope that within six months from contract signing we will have a brand that will then be promoted,” Udrea added.