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Romanian Cards Mkt Up 30% Y-Y, To 11.5M Units In ’08 – BCR

Romanian cards market reported the biggest real growth in 2008, of almost 30%, reaching 11.5 million cards, and will register at least the same increase in 2009, according to Igor Zganjer, executive director of BCR's cards department.
Romanian Cards Mkt Up 30% Y-Y, To 11.5M Units In '08 - BCR
19 feb. 2009, 14:49, English

BCR representative stated that the bank will continue to grow above the market average, adding that in 5-6 years, the market will reach 30 million cards, out of which BCR will have 7-8 million issued cards.

Zganjer said that although the number of cards is increasing, the penetration rate is still low compared with other markets.

Around 25% of Romanian retailers currently have POSs, according to BCR.

BCR ranks first on the Romanian cards market, with 2.5 million debit and credit cards.

The bank owns the largest ATM network countrywide, namely 1,800, and issues 24 types of credit and debit cards.