Clothing Retailer LPP Fashion Invests EUR1.5M To Open 3 New Stores In Bucharest

The three new stores will be located in Bucharest’s Cotroceni Park shopping mall.

The fashion retailer currently owns eight stores in Romania in the cities of Bucharest, Bacau and Braila, operated under three brands, namely Reserved, Cropp Town and House.

For 2009, LPP Fashion estimates sales of EUR5.2 million in Romania, up 30% from EUR4 million a year ago.

„If early this year I was more optimistic and I thought we would reach EUR7 million in sales, Romania’s market evolution during the crisis has radically changed our expectations,” said Alexander Zeciu, the general manager of LPP Fashion Distributor Romania.

According to the latest data, LPP Fashion Distributor Romania is fully owned by Polish LPP SA.