Romanians Would Discard Landline Telephone, Cable TV Rather Than Internet – Study

He said the study dubbed „Impact of economic crisis on telecom and media consumption,” conducted in the United States by Communispace, at the request of PwC, indicates subscribers, although more cautious in spending money, are not willing to discard internet services, yet, their interest has shifted toward telecom operators providing money-saving offers.

The study also indicates telecom users want to feel free in customizing telecom service packs and to pay only for the services they truly need.

It also says clients appreciate customer loyalty programs, but disagree with offering lower tariffs for new clients, to the detriment of old clients.

The study polled nearly 750 people aged 18 to 60.

The annual study dubbed „Personal Mobility,” also presented by Mustea, says the main criteria in selecting a telecom operator target the network coverage, the price-benefits ratio and the notoriety of telecom operators, which, although weigh over 80% in the final decision of potential subscribers, worldwide. The study polled nearly 7,400 PwC employees, worldwide.

The study also indicates 85% of respondents own one or several cell phones, while smartphones are becoming more and more popular, said Mustea, adding the price, design, run-time and battery consumption are the main criteria when buying a cell phone.

The economic crisis made clients more cautious and pickier, while earning and keeping client loyalty is getting more difficult, Mustea concluded.