Harley-Davidson Romania Wants To Sell 55-60 Motorcycles This Year

Harley-Davidson Romania expects to sell 55-60 motorcycles on the local market this year, 10-15 units more than in 2010, sales manager Marcel Chiva said Friday.

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Chiva said the company sold 45 motorcycles last year, 20% more than in 2009, while the market shrunk by 60%.

He estimates the market will grow by 10% this year, as banks begin to grant loans for motorcycle purchases.

Harley-Davidson Romania has sold 12 units since the beginning of 2011. The year's most popular models are priced at between EUR13,000 and EUR15,000, while in 2010 they cost an average EUR9,200. The most expensive model in the company's showroom costs EUR32,000, without VAT, and the cheapest - EUR7,400.

Harley-Davidson Romania is part of Automotive Trading Service, a company owned by former prime minister Calin Popescu Tariceanu.

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