Ferrari California To be Launched In Romania Jan ‘09

The first cars will be delivered to clients at the beginning of the summer, Ioana Florescu, marketing manager of Forza Rossa, the Romanian Ferrari partner, stated Tuesday.

The Ferrari California is a grand touring sports car that was launched by Ferrari at the 2008 Paris Motor Show. It is a two door "2+2" hard top convertible, powered by front-mid mounted gasoline direct injection 4.3 L , with a top speed of 310 km/h.

Florescu said Forza Rossa already has 28 orders for California model.

In 2007, 6,400 Ferrari cars were sold worldwide, out of which 1,600 in the United States alone.

Forza Rossa opened Ferrari’s first showroom with service facilities in Romania in May, following an initial investment of EUR5 million.

The company eyes a EUR6 million turnover in 2008, and targets a 40% increase in its 2009 turnover, at EUR10 million.