Romania Per Capita Fizzy Drink Consumption At Nearly 60L, Similar To Developed Countries

Per capita consumption in Romania is way above consumption in Ukraine (30.19 liters) or Russia (33 litersi), but way below consumption in Bulgaria (105.28 liters per capita in 2009), Slovakia (87.35 liters) or the Czech Republic (122.83 liters), according to data presented in a Coca-Cola HBC report.

The average of emerging markets in the portfolio of Coca-Cola HBC (Romania, Bulgaria, Russia, Ukraine, Serbia and Montenegro, Bosnia and Herzegovina, Belarus, Macedonia, Armenia, Moldova and Nigeria) reached 27 liters per capita in 2009.

Consumption is estimated at 27.2 liters per capita in the Republic of Moldova, and reached 60.6 liters per capita in Hungary. Poland, which boasts the largest economy among former communist countries that joined the European Union, reported an estimated consumption of fizzy drinks of 61.6 liters per capita in 2009.

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Developing countries where Coca-Cola HBC operates, namely, Poland, Hungary, the Czech Republic, Croatia, Slovakia, Lithuania, Latvia, Slovenia and Estonia, the average consumption in 2009 is estimated at 67.9 liters per capita.

On the markets of developed countries, namely, Italy, Greece, Switzerland, Austria, Ireland and Cyprus, consumption of fizzy drinks in 2009 is estimated at 59.5 liters per capita.

Coca-Cola HBC estimates for 2009 a total consumption of 58.6 liters per capita on the Greek market, while in Austria, consumption is estimated at 106.9 liters per capita, slightly higher than consumption in Ireland.

According to the company, Coca-Cola, including Dorna Apemin, is Romania’s largest producer of fizzy drinks, with a 49.1% market share of last year’s total consumption, slightly down from 51.3% in 2008.