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Romanian Competition Watchdog OKs Romanian Beer Mkr Sale To Heineken

Romanian competition authority gave green light to the takeover of Romanian beer maker Bere Mures by Austria’s Brau Union AG Austria, part of Dutch group Heineken, the authority said Monday.
Romanian Competition Watchdog OKs Romanian Beer Mkr Sale To Heineken
31 mart. 2008, 14:43, English

"The competition authority took note of the fact that although the notified operation falls under the stipulations of the law, there are no serious doubts regarding its compatibility with a normal competitive environment on the relevant markets identified," the Romanian Competition Council said in a statement.

Romanian Bere Mures’ core activity is beer making and distribution, but the company also has mineral waters and tourism businesses.

Heineken said end March it would buy Bere Mures and increase it’s market share on the domestic market to 31%. The Dutch group will also increase its sales in Romania to 6 million hectoliters following the deal.

Heineken has four beer making units in Romania in Constanta, Miercurea Ciuc, Hateg and Craiova.

Bere Mures, founded in 1992, posted in 2007 sales of 1.2 million hectoliters and has a production capacity of 1.6 million hectoliters.