Over Half Of Romanian Mall Retailers Saw Higher Sales In ‘10

The poll interviewed in March over 100 retailers active in malls across Romania.

The shopping centers with the best results in Bucharest were AFI Palace Cotroceni, Baneasa and Bucuresti Mall.

"More than half of retailers involved in the survey saw an increase of up to 30% in sales, while the rest registered stagnation or decline," the document notes.

In 2009, most retailers posted declines of 10%-30% in sales.

The stores in Bucharest's top malls posted an average 25% increase per square meter in sales, compared to results seen by stores in malls outside Bucharest.

Colliers notes that the difference between the results in Bucharest and those outside Bucharest is sensibly smaller compared to 40% in 2009.

"Fierce competition in the market brought changes in the mall chart for 2010, compared to 2009," the company said in a news release.

Calculated on the results posted by retailers in 2009, Bucharest's top malls were Bucuresti Mall, Unirea Shopping Center and Baneasa Shopping City.

"Results show that, in 2010, AFI Palace Cotroceni became the most popular shopping destination in Bucharest. (…) The next position is fiercely disputed between Baneasa Shopping City and Bucuresti Mall," the news release notes.

Third place in 2010 is held by Unirea Shopping Center, which benefits from an excellent location.

Regarding malls outside Bucharest, the survey found there were no major changes in 2010 rankings compared to 2009.

Thus, Constanta remains the city with the highest sales in shopping centers, followed by Cluj-Napoca and Timisoara.

The poll targeted retailers that operate at least three stores in separate malls in Bucharest. Thus, the interviewee pool was narrowed. This means the results are not to be seen as an objective chart, rather as an instrument for retailers to evaluate their networks, Colliers notes.

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