C Romanian County Brasov To Have New Tourism Brand, „be.live.it”

The county’s new verbal identity is conceived in English and it targets an international audience, transmitting two main concepts, according to a press release issued by the Ministry of Transport.

 

Firtsly, the slogan targets "an essential attitude, through the use of the verb «to be», added with the interactive dimension of the phrase «live it»," the document reads.

 

The International tourism Fair in Berlin is the largest event of its type in the world, with 11,100 participants from over 180 countries, and it takes place between March 11 and 15.