Romania Reveals Tourist Brand Next Week

The launch was initially set to take place in the northeastern mountain resort of Vatra Dornei.

The minister also said the tourist brand will promote Romania as a destination celebrating untamed nature.

"Following a market research that included eight countries, we have established that Romania's competitive advantage is its untamed scenery," Udrea said.

Romania's tourist brand is developed by the association THR - Asesores en Turismo, Hoteleria y Recreacion SA - Taylor Nelson Sofres.

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