Romanian Media Market Seen At EUR350M In 2009

Romania’s media market is seen reaching some EUR350 million by yearend, according to estimates included in the Media Fact Book 2009 study, drawn up by media agency Initiative and released Monday.

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Initiative estimates advertising budget drawn by television networks by the end of the year will decrease 33% compared with 2008.

Advertising budgets for print media will are also seen decreasing by more than 50% by the end of the year, while radio advertising is seen down 30% this year. Outdoor advertising budgets are also seen decreasing 35% to 40% this year compared with 2008.

In last year's study, Initiative estimated the Romanian media market would reach about EUR590 million in 2008, up 22% from 2007, when the media market was at EUR486 million and 32% more than in 2006.

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