online advertising

Romania’s online advertising market increased 70% in 20008, to 72.41 million lei (EUR1=RON4.1928) from RON42.6 million in 2007, according to the latest edition of Romanian Online Advertising Study (ROADS) drafted by IAB Romania and PwC Romania.

Romanian online advertising market reached 33.87 million lei (EUR1-RON) in the first half of the year, close to the RON42.60 million figure reported for the entire year 2007, a survey compiled by IAB Romania and PricewaterhouseCoopers showed Wednesday.